Low submissions omit Best Tejano Album at 18th Latin Grammys, so how does the well run dry?

The 18th Annual Latin Grammy Awards announced the nominations for this year’s categories on Tuesday, but missing from the list is the category for Best Tejano Album.  The reason for no nominations? The Latin Recording Academy says “due to low submissions this category will not be given this year.”

The category had already been sent to the pre-show ceremony before the live television broadcast in recent years and now no category at all.

Ruben Cubillos

Tejano music legend Ruben Cubillos, a cultural and Tejano activist, creative director and former lead singer of the iconic group The Latin Breed gave his take on the subject below:

HOW DOES THE WELL RUN DRY?

The answer has been, is and continues to be the same — APATHY!

Dissolving the Latin Grammy category — 24. MEJOR ÁLBUM DE MÚSICA TEJANA is a tragedy even Jose Feliciano could see coming down the track! The lack of artistic vision, focused musicianship, and no GANAS are easily only 3 excuses (NOT REASONS) why the Latin GRAMMYs had no choice but to sideline this possible accolade. It must be earned!

Tejanos musicians/artists/acts have given up, surrendered, disconnected from the art of making music like no other genre. This exclusive group of people have done an outstanding job of erecting a high wall around a self pity island to isolate their lack of confidence. In the world of make believe, real artists figure out how to stay relevant/competitive/significant to their loyal fan base—not ignore them.

Visionaries believe future musicians/artists/acts will locate the blue print, generated by a Tejano THINK TANK, which reveals the path to a cure for Tejano music apathy. How I wish it were that easy. There is always HOPE!

Time to generate a TEJANO MUSIC THINK TANK of visionaries before being called home!

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